Umaibo is one of my all time favourite Japanese snacks, so when I spotted this collaboration with Gudetama, I just HAD to have it! (any excuse to buy 40 sticks of umaibo though)
The flavour is 卵かけご飯 / "tamago kake gohan" which is raw egg on top of rice. I discovered this dish during my first visit to Japan in 2009 with Emma (aka/ Bloomzy!) we were watching a cooking show one night and were kind of horrified when we saw them mixing raw eggs on to rice and eating it.
Turns out that eggs in Japan are just somehow super fresh and safe to consume raw, which just blows my mind! Growing up in the West we're constantly told to stay away from raw eggs, especially in things such as cake batter, which is often most tempting.
The flavour isn't very "eggy" though as one might fear, infact it's actually super familiar! I just can't put my finger on it, but I am sure that at some point in my life I have eaten a snack that tastes just like this. I keep thinking back to my childhood, but I can't quite place the flavour. I may have to share *shudder* these with my family and see if they can pin point it
Overall the Gudetama umaibo are very nice and the packaging is super fun but I'm sad that there isn't some kind of small prize or a sticker to collect (I feel like I complain about a lack of free stickers far too often haha), still I think these are great for fans and would make an amazing gift!